The “Oh, hello” videos for Optima Health aimed to bring a playful, human touch to a crowded health insurance market. Through animated typography, color, and subtle anthropomorphism, we crafted approachable, emotionally resonant messaging that cut through the noise. The videos ran across OTT, Broadcast TV, and social platforms, helping the campaign achieve 80+ million impressions, 91.5k new subscribers, and a 39% increase in site traffic over four months.